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About Us

Advantage Storage is the self storage specialist in Texas, Arizona, and Colorado, serving more than 17,000 customers nationally. We develop, manage, acquire, and construct self storage facilities, primarily in the Dallas-Fort Worth market. We seek to be a storage industry leader whose hallmark is excellence and measured by our customers, our team members, and our financial partners.

The History of Advantage Self Storage

Advantage Storage developed their first facility in Sherman, Texas, in 1996 and through the past 22+ years has developed, acquired, managed, and sold more than 42 self storage facilities. In 2008, we were recognized as one of the top 100 self storage operators in the United States and have continued to be recognized on that list since then. With more than 22,000 storage units and 3 million square feet of rentable space, we’re still going strong.

Whether you own an existing self storage facility and desire “best in class” property management services, or you’re considering selling your self storage facility, or you wish to invest in self storage, Advantage’s storage professionals can help you achieve the results you want.

Meet the Advantage Self Storage Management Team

As a management team, we understand the success of our business is ultimately dependent upon the quality of the individuals forming our team. That’s why we place a high value on customer loyalty, integrity, positive attitudes, innovation, excellence, profit, growth, and hard work. As a management team, we promise to listen carefully, maintain confidentiality, and take responsibility. We want to be there for you each step of the way, managing your business like it was our own while creatively and effectively marketing your facility. Our team works hard to keep you informed, all while protecting your competitive advantage with us. Meet the team who works hard to keep our Advantage Self Storage promises and values:


Rick Jones, CEO

Rick Jones, a real estate development and building professional with 35 years of industry experience, is the founder and president of Advantage Storage. Mr. Jones leads the Advantage team in all aspects of development, construction, and management operations. He has expertise in market research, design, development, construction and operations of storage facilities. Under his direction, Advantage developed their first facility in 1996 in Sherman, Texas. Since then they have developed, acquired, managed, and sold more than 40 self storage facilities. Mr. Jones is knowledgeable in real estate investment financing and is a licensed Texas Realtor. He has served as a member of the board of directors for the Texas Self Storage Association.

Cory Horne, Chief Operating Officer

Cory Horne graduated with a business degree from North Carolina State University in 2000. Beginning his career at Mobile Mini, Inc., the world’s largest portable container company, he advanced to upper management, overseeing the entire central division. Cory joined Optivest Properties as regional manager in November 2007 and was made a partner in 2008. He oversaw all operations of the Texas and Arizona facilities and collaborated with his supporting staff to make those markets the largest and most financially successful regions at Optivest Properties. Cory joined Advantage Storage in 2012 as Chief Operating Officer and oversees all aspects of self storage operations

Davis Deadman, Managing Member

Mr. Deadman has been a partner with Advantage Storage since 2012. He is responsible for sourcing and executing on new acquisitions and development activity. With a background in lending/banking, valuation, commercial real estate, and institutional money management, Mr. Deadman served as Chief Lending Officer of Triumph Savings Bank from 2012-2014 and currently serves on the Board of Directors of both Triumph Savings Bank, SSB, and Triumph Community Bank. From 2004-2011, he served as Chief Executive Officer and President of NexBank, a financial services organization that included a broker-dealer and an investment banking and corporate advisory firm. In that role, Mr. Deadman grew a $50 million rural community bank into a $600 million urban commercial bank with a diversified loan portfolio and significant non-interest income.

From 1998-2007, he served as Senior Portfolio Manager and ultimately partner with Highland Capital Management L.P. He managed a team of investment professionals responsible for a several billion dollar portfolio of credit investments across multiple industries. Additionally, he oversaw various real estate investments for the firm including the notable $200+ million Chase Tower (Dallas CBD Office) acquisition. Prior to 1998, he served as an investment officer at Mutual Benefit Life, where he managed a $200 million commercial real estate-backed loan portfolio.

Mr. Deadman received a Bachelor of Business Administration from Texas A&M University and a Master of Business Administration in Finance, Cum Laude, from Southern Methodist University—Cox School of Business. He is a Chartered Financial Analyst (CFA) Charter holder.

Brian Baca, Vice President of Construction

Brian Baca has been involved in the management of commercial construction for 19+ years. He joined Advantage Storage in 2000 as a project manager and was subsequently promoted to vice president of construction. He oversees approximately six to eight million dollars of construction volume annually. He is responsible for all aspects of construction including final project design and specification, budgeting, bidding, administering, and leading project superintendents.

Cliff Aldrich, Regional Director of Operations

Cliff began his career in the self storage industry in 2004. He spent more than a decade with Public Storage in Orange County, CA, as a property manager and trainer before relocating to the Phoenix area. Cliff joined Advantage Storage in 2016 as a facility manager and was promoted to regional manager in 2018. His experience and in-depth knowledge of the industry makes him a vital member of the Advantage Storage team. Cliff currently oversees facilities in Arizona, Colorado, and Texas.


Narmada Satarasinghe, Accounting Manager

Narmada Satarasinghe is an associate member of the Chartered Institute of Management Accountants (UK) and the Chartered Global Management Accountants. With more than 20 years of residential real estate accounting experience, she joined Advantage Storage in 2014 as an accounting assistant and was promoted to accounting manager in July 2019. She has developed significant expertise in self storage operations and accounting and is responsible for all aspects of payroll including HR responsibilities, sales tax, preparation of 1099s, accounts payables and receivables, and bank transactions. She also handles the coordination and compilation of individual storage facility accounting data and oversees all the accounting assistants.

Robert Moeller, IT Services Manager

Robert serves as the IT services manager for Advantage Storage. He has worked in the service industry for 40+ years with Eastman Kodak, Hewlett Packard, and Advantage Storage. During this time, he has held a number of leadership positions working as a senior network/system engineer, digital engineer, production manager, consultant, and facility manager. He attended Saint Petersburg College and also served his country in the United States Marine Corp. Robert started with Advantage Storage in 2010 as a property manager and joined the corporate staff in 2014. He brings his depth of experience, technical skills, and management capabilities to his current positions where he supports the needs of corporate, properties, and the Advantage Storage mission.

Ken Furphy, Regional Manager

Prior to Advantage Storage, Ken worked at the Frisco Stonebriar Country Club as an assistant golf professional. He also served as the manager of the Fox Restaurant in Surrey, England. After eight years of running a family-owned fine-dining restaurant, he returned to the U.S. in March 2013 to pursue a career in the golf industry. As well as playing high school and college golf, Ken was selected to play on a local club team (Surrey County) and placed first in the Merrist Wood Club Championship. In 2010, he placed first in the West Hill Club Championship. Away from golf, Ken enjoys most sports, particularly NHL Hockey and English Premier Football. Ken joined Advantage Storage in December 2015 as a facility manager.

Doug Waring, Regional Manager

Doug began his career in the self storage industry in 2015 with Iron Guard Storage in Denton, TX, where he turned a newly acquired facility into one of the top-performing properties in the company. He was then promoted to training manager and led the company in their software conversion in 2018. Prior to the storage industry, Doug had successful careers in management, as well as computer hardware and software with DELL and IBM. Doug joined Advantage Storage in 2019 and oversees sites in North Dallas.

Christopher Ellis, Accounting Assistant

Christopher graduated from the University of North Texas in 2016 with a BBA in Accounting. He worked in public accounting as a tax accountant specializing in emergency room doctors and high net-worth individuals. Chris joined the Advantage Team in July of 2019 .

Samantha Limones, Accounting Assistant

Samantha Limones join Advantage Storage in July 2019 as an accounting assistant. The past five years she has done real-estate accounting, and with all the experience she has gained, she has decided to pursue her degree in accounting.

 Ashley Hearne, Accounting Assistant

Ashley Hearne join Advantage Storage in November 2019 as an accounting assistant.